Campaign Diaries
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New Zealand
Hemisphere wins Health NZ’s gambling harm account
Source: https://stoppress.co.nz/partner-articles/hemisphere-wins-health-nzs-gambling-harm-account/
Goal: To reach communities most affected by gambling harm and encourage them to seek help.
Summary: Hemisphere has secured the Minimising Gambling Harm account from Health New Zealand to address gambling-related challenges over the next three years. The initiative aims to engage communities impacted by gambling harm through a unified approach. Hemisphere emphasizes its longstanding involvement in social marketing, alongside its partnership with Māori-owned Big River Creative to enhance cultural representation in their campaigns.
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