Campaign Diaries
Out Look: RT Sport Has the Final Word with LIVEPOSTER
Source: https://www.adworld.ie/2026/07/24/out-look-rte-sport-has-the-final-word-with-liveposter/
Goal: To carry sports outcomes beyond broadcast and into public awareness.
Media: Digital Out of Home, Digital Bridges, Digital 6 Sheets, Transvision, Billboard
Summary: RTÉ Sport's Summer of Sport campaign utilized dynamic Digital Out of Home advertising to communicate the outcomes of major sporting events immediately to the public. Following the All-Ireland Senior Hurling Final and the FIFA World Cup final, celebratory creative messages appeared on digital screens across Dublin, strategically placed to engage audiences as they traveled from the events, reinforcing the connection between the sporting experience and public celebration.
Campaign Diaries
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