Campaign Diaries
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Ireland
TBWA Ireland Says Cheese with New Campaign for Kerrygold
Source: https://www.adworld.ie/2026/07/24/tbwaireland-says-cheese-with-new-campaign-for-kerrygold/
Goal: Launch a premium cheese range in Ireland
Claim: Say Cheese. Think Kerrygold.
Media: out-of-home, digital video, press, audio, social media
Summary: Kerrygold has launched its first premium cheese range in Ireland with a new advertising campaign by TBWA eland, which introduces the 'Say Cheese. Think Kerrygold.' message. The campaign supports a 15-product range and is part of Kerrygold's global 'Make It Gold' platform. It encompasses various media channels and is complemented by a consumer pop-up event in Dublin.
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