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Portugal
The Best Croissant of the Street launches ice cream brand and opens first gelateria in Sesimbra
Goal: Expand product offerings and enhance brand presence
Claim: Quality, authenticity, and respect for ingredients
Summary: The Portuguese brand O Melhor Croissant da Rua is launching a new ice cream brand called O Melhor Gelado da Rua, which combines Italian tradition with Portuguese ingredients. The new ice creams will be available in most of the brand's stores as well as in a dedicated gelateria in Sesimbra. The founder, André Cidade, emphasizes the importance of quality and local ingredients in the new product line, which includes various flavors and vegan options.
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