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Switzerland
Transform into a Toy and Support UNICEF – #ChildRightPlay
Goal: Raise awareness about children's right to play
Media: social media
Summary: UNICEF is launching a campaign to support International Play Day on June 11, encouraging the public to join by transforming themselves into toys and sharing on social networks using the hashtag #ChildRightPlay. The campaign aims to highlight the importance of play in children's development, linking it to creativity, problem-solving, and resilience. Participants can either create their own toy version or simply share a photo of their favorite toy, boosting awareness of play's significance in children's lives.
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