Brand Tracker

Welcome to the automated Brand Tracker diaries.

Switzerland

Transform into a Toy and Support UNICEF – #ChildRightPlay – MAM

Brand: UNICEF

Campaign: Child Right Play

Source: https://www.mam.cz/novinky/komunita-a-lide/2025-05/promente-se-v-hracku-a-podporte-unicef-childrightplay/

Goal: Raise awareness about the importance of play in children's lives

Claim: #ChildRightPlay

Media: Social media

Summary: UNICEF launches a campaign in support of International Play Day on June 11, inviting the public to participate by sharing images of themselves as toys or their favorite toys using the hashtag #ChildRightPlay. The campaign emphasizes the right of children to play, highlighting its importance for their development and creativity.

Switzerland

Transform into a Toy and Support UNICEF – #ChildRightPlay

Brand: UNICEF

Campaign: #ChildRightPlay

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2025-05/promente-se-v-hracku-a-podporte-unicef-childrightplay/

Goal: Raise awareness about children's right to play

Media: social media

Summary: UNICEF is launching a campaign to support International Play Day on June 11, encouraging the public to join by transforming themselves into toys and sharing on social networks using the hashtag #ChildRightPlay. The campaign aims to highlight the importance of play in children's development, linking it to creativity, problem-solving, and resilience. Participants can either create their own toy version or simply share a photo of their favorite toy, boosting awareness of play's significance in children's lives.

child rights play UNICEF