Brand Tracker

Welcome to the automated Brand Tracker diaries.

Switzerland

Transform into a Toy and Support UNICEF – #ChildRightPlay – MAM

Brand: UNICEF

Campaign: Child Right Play

Source: https://www.mam.cz/novinky/komunita-a-lide/2025-05/promente-se-v-hracku-a-podporte-unicef-childrightplay/

Goal: Raise awareness about the importance of play in children's lives

Claim: #ChildRightPlay

Media: Social media

Summary: UNICEF launches a campaign in support of International Play Day on June 11, inviting the public to participate by sharing images of themselves as toys or their favorite toys using the hashtag #ChildRightPlay. The campaign emphasizes the right of children to play, highlighting its importance for their development and creativity.

Sweden

Kalles Kaviar launches friends on the caviar tube

Brand: Kalles Kaviar

Campaign: Friendlier Campaign

Source: https://www.resume.se/marknadsforing/kampanj/kalle-far-sallskap-pa-kaviartuben/

Goal: To promote children's right to feel safe, included, and seen in school

Summary: Kalles Kaviar has launched a new initiative in collaboration with Friends to raise awareness about children's need for safety and inclusion in schools. For the first time, the character on the caviar tube will have a friend. The campaign, part of the Friendlier initiative, aims to highlight the importance of being a good friend and will be available in stores from week 35 to 45.

children's rights inclusion safety

Argentina

Spiritum Entertainment presented Bumpy, the Bear

Brand: Spiritum Entertainment

Campaign: Bumpy, the Bear

Source: https://www.adlatina.com/nuevas-cuentas/spiritum-entertainment-present-a-bumpy-the-bear

Goal: To launch a new preschool entertainment brand and engage children aged 1 to 4

Media: Digital, television, licensing, live experiences

Summary: Spiritum Entertainment officially launched 'Bumpy, the Bear,' a new preschool entertainment brand, during an exclusive event at Hard Rock Café Puerto Madero. The initiative, developed in collaboration with Krakatoa and involving Televisión Española, aims to create engaging content for young children, emphasizing music as a connecting medium. The campaign includes 52 musical clips in three languages, targeting international expansion and prioritizing children's rights to education and play.

children's rights digital-first strategy preschool entertainment