Campaign Diaries
Spiritum Entertainment presented Bumpy, the Bear
Source: https://www.adlatina.com/nuevas-cuentas/spiritum-entertainment-present-a-bumpy-the-bear
Goal: To launch a new preschool entertainment brand and engage children aged 1 to 4
Media: Digital, television, licensing, live experiences
Summary: Spiritum Entertainment officially launched 'Bumpy, the Bear,' a new preschool entertainment brand, during an exclusive event at Hard Rock Café Puerto Madero. The initiative, developed in collaboration with Krakatoa and involving Televisión Española, aims to create engaging content for young children, emphasizing music as a connecting medium. The campaign includes 52 musical clips in three languages, targeting international expansion and prioritizing children's rights to education and play.
Campaign Diaries
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