Campaign Diaries
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Japan
Dialog with the Next Generation Starting from ‘What is a Card?’ Insights and Thoughts from JCB at the Advertising Award
Source: https://www.advertimes.com/20260730/article550698/
Goal: Engage with the younger generation and gather insights
Claim: Shopping is an emotional value
Media: Television commercials, online communication
Summary: JCB, Japan's only international credit card brand, aims to connect with younger generations through their sponsorship of the Advertising Award's high school category. The initiative seeks to create contact with teens and gain insights on their perceptions of credit cards and the JCB brand. By engaging young participants in the contest, JCB aims to understand and redefine their brand value while fostering a collaborative dialogue.
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