Campaign Diaries
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Japan
Another ‘Resale Festival’? Chikawa Movie Sees Many Offers from Opening Day
Source: https://www.advertimes.com/20260724/article551506/
Goal: Attract and engage moviegoers with exclusive merchandise
Media: Social Media, News Outlets
Summary: The movie 'Chikawa: The Secret of Mermaid Island' was released on July 24, featuring exclusive limited edition visitor gifts that have garnered significant public attention. With the release, various merchandise like a special popcorn box and drink cup holder are also being sold, leading to concerns about resale practices on platforms like Mercari, as fans react strongly to the promotional items.
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