Campaign Diaries
Why the Middle East’s data speed is its biggest advantage
Source: https://campaignme.com/why-the-middle-easts-data-speed-is-its-biggest-advantage/
Goal: To connect brands with customers across multiple digital and physical touchpoints.
Media: retail media networks
Summary: The article discusses the RampUp Middle East 2026 event hosted by LiveRamp, focusing on data collaboration among brands, agencies, retailers, and publishers. The event aims to address the challenges of speed in data structure and the need for unified measurement standards in marketing, as exemplified by ADNOC Distribution's advanced retail media network, Engage by ADNOC.
Campaign Diaries
No Brand Diaries found.
ADNOC Distribution launches retail media network
Source: https://campaignme.com/adnoc-distribution-launches-retail-media-network/
Goal: Connect brands with customers using data-driven advertising
Claim: First full-funnel retail media network operated in the UAE by a mobility and convenience retailer
Media: Physical and digital media inventory
Summary: ADNOC Distribution has launched Engage by ADNOC, a retail media network aimed at connecting brands with customers through integrated mobility and convenience services. This network combines physical and digital advertising with insights from ADNOC Rewards members, enabling comprehensive marketing campaigns in one ecosystem. The platform leverages AI and first-party data to enhance audience insights and drive measurable advertising outcomes. Strategic partnerships with agencies like Publicis Groupe and Pyxis underpin this initiative, emphasizing transformative digital advertising capabilities.
Campaign Diaries
No Brand Diaries found.
