Campaign Diaries
ADNOC Distribution launches retail media network
Source: https://campaignme.com/adnoc-distribution-launches-retail-media-network/
Goal: Connect brands with customers using data-driven advertising
Claim: First full-funnel retail media network operated in the UAE by a mobility and convenience retailer
Media: Physical and digital media inventory
Summary: ADNOC Distribution has launched Engage by ADNOC, a retail media network aimed at connecting brands with customers through integrated mobility and convenience services. This network combines physical and digital advertising with insights from ADNOC Rewards members, enabling comprehensive marketing campaigns in one ecosystem. The platform leverages AI and first-party data to enhance audience insights and drive measurable advertising outcomes. Strategic partnerships with agencies like Publicis Groupe and Pyxis underpin this initiative, emphasizing transformative digital advertising capabilities.
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