ATHLETIC INTELLIGENCE IS HERE
Brand
OAKLEY & META
Entrant Agency
MOTHER
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
Athletic Intelligence is here. With a combination of Meta AI, hands-free camera, open-ear audio, next-level performance optimization and more, Oakley Meta Performance AI glasses are changing the game.
Check out our Big Game ad featuring Marshawn Lynch, Spike Lee, iShowSpeed, Sky Brown, Kate Courtney, Sunny Choi, and Akshay Bhatia.
Learn more: https://www.meta.com/ai-glasses/oakley-meta/
