Lines

Source: https://brand-news.it/brand/persona/cura-persona/lines-in-tv-con-i-nuovi-spot-le-coinquilines-per-rompere-il-tabu-sulle-mestruazioni-testimonial-matilde-gioli-e-giulia-stabile/

Goal: To break down barriers and prejudices about menstruation

Media: TV, Spotify radio, social media, digital

Summary: The new advertising campaign by Lines, titled 'Le CoinquiLines', aims to tackle the barriers surrounding menstruation through the perspectives of two young women living together. With testimonials from actress Matilde Gioli and dancer Giulia Stabile, the campaign will air until June in various TV spots addressing the everyday challenges associated with menstruation. The initiative will also include a multichannel strategy featuring social media and digital content along with a multi-subject radio campaign on Spotify. The campaign emphasizes Lines' commitment to supporting women and fostering open discussions about menstrual health.