Campaign Diaries
Displaying 1 Campaigns for this Brand.
Mexico
To See: The Piece by FCB Newlink for Save The Children Mexico
Source: https://www.adlatina.com/publicidad/para-ver-la-pieza-de-fcb-newlink-para-save-the-children-mxico
Goal: To raise awareness about child marriage
Summary: La Fiesta de Itzel, created by FCB Newlink for Save the Children Mexico, was recognized as People's Favourite in the Human Rights category at the ACT Tributes to Creativity for Good during Cannes Lions 2026. The campaign addresses the ongoing issue of child marriage in Mexico and aims to reveal how thousands of girls continue to be forced into marriage despite legal advancements against this practice. It emphasizes the normalization of such violence and encourages necessary conversations to raise awareness.
Campaign Diaries
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