PRINGLES – LOVE AT FIRST BITE
Brand
PRINGLES
Entrant Agency
ICONOCLAST
Category
Film Craft
Festival & Year
Cannes Lions (2026)
Case Study Details
Co - Represented @sabrinacarpenter for @pringles beautiful commercial clip, Here is commercial breakdown
Date: 14 - January - 2026 to 3 - February - 2026
No. Of Commerical scenes: 5
Titles:
1) Love at first bite
2) Pringles | Pringleleo
3) Pringleleo: A love story
4) Meet Pringleleo
Creative agency partner: @fcbnewyork ( Developed the "Once You Pop" concept and wrote the script )
Production partner: @iconoclast.tv ( The company hired to handle the actual physical filming )
Directors: Vania Heymann and Gal muggia ( The directing duo, credited as Vania & Muggia, who helmed the set )
Character Design & Fabrication partner: SCPS Unlimited ( The specialty shop that actually built the physical chip-man prop )
Hashtags Used: #ad #pringles
---------------
#BlushConnect #pringles #sabrinacarpenter
