PRINGLES – LOVE AT FIRST BITE

Brand
PRINGLES
Entrant Agency
ICONOCLAST
Category
Film Craft
Festival & Year
Cannes Lions (2026)

Case Study Details

Co - Represented @sabrinacarpenter for @pringles beautiful commercial clip, Here is commercial breakdown Date: 14 - January - 2026 to 3 - February - 2026 No. Of Commerical scenes: 5 Titles: 1) Love at first bite 2) Pringles | Pringleleo 3) Pringleleo: A love story 4) Meet Pringleleo Creative agency partner: @fcbnewyork ( Developed the "Once You Pop" concept and wrote the script ) Production partner: @iconoclast.tv ( The company hired to handle the actual physical filming ) Directors: Vania Heymann and Gal muggia ( The directing duo, credited as Vania & Muggia, who helmed the set ) Character Design & Fabrication partner: SCPS Unlimited ( The specialty shop that actually built the physical chip-man prop ) Hashtags Used: #ad #pringles --------------- #BlushConnect #pringles #sabrinacarpenter

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