Campaign Diaries
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France
Snap Launches Specs, Its New Augmented Reality Glasses
Brand: Snap
Campaign: Specs Launch
Source: https://www.cbnews.fr/mobile/snap-lance-specs-ses-nouvelles-lunettes-realite-augmentee
Goal: To promote the launch of new augmented reality glasses
Claim: A new kind of computer
Media: Preorders, applications, streaming services, interactive experiences
Summary: Snap has launched its new augmented reality glasses, Specs, described as a 'new kind of computer' that integrates digital information and experiences directly into the user's environment. These standalone glasses, featuring Specs OS with AI capabilities, allow users to receive calls, notifications, and stream content seamlessly. They also offer real-time language translation, navigation assistance, and educational experiences. Priced at €2,295, Specs can be preordered with expected deliveries later this fall.
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Published: September 18, 2026
🔒 Analysis Members Only
Netherlands
Snap launches new advertising feature Promoted Places in the Netherlands
Brand: Snap
Campaign: Promoted Places
Goal: To promote new advertising features
Media: Social media
Summary: Snap has launched a new advertising feature called Promoted Places in the Netherlands, aimed at enhancing local advertising for businesses on its platform.
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Published: August 20, 2026
🔒 Analysis Members Only
United States
Snap reports strong advertising sales linked to the World Cup
Brand: Snap
Campaign: World Cup Advertising Campaign
Goal: Increase advertising revenue
Claim: Stronger engagement from major advertisers
Media: Not specified
Summary: Snap exceeded analysts' expectations in the second quarter due to increased advertising sales linked to the World Cup and stronger activity from major advertisers in North America. Revenue rose by 19% to $1.60 billion, surpassing expectations. The company highlighted improvements in its advertising platform and a boost in direct response advertising investments. Despite pressure from larger competitors like Meta, Snap reported better momentum among major advertisers during the quarter.
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