Chery

Campaign Diaries

China

0% Financing: How the Chinese Car Brand Chery Shifts Focus from Brand Building to Purchase Incentives

Brand: Chery

Campaign: 0% Financing

Source: https://www.horizont.at/marketing/news/0-finanzierung-soverlagert-die-chinesische-automarke-chery-den-fokus-von-markenaufbau-auf-kaufanreiz-103262

Goal: Shift focus from brand building to purchase incentives

Claim: 0% Financing

Summary: The article discusses how the Chinese car brand Chery is shifting its focus from building a brand image to providing purchase incentives such as 0% financing offers to attract customers.

Campaign Diaries

No Brand Diaries found.

Argentina

Preview: Chery and Combi Buenos Aires present ‘More than a tank, it’s a life’

Brand: Chery

Campaign: More than a tank, it’s a life

Source: https://www.adlatina.com/publicidad/preestreno-chery-y-combi-buenos-aires-presentan-mas-que-un-tanque-es-una-vida

Goal: To highlight the lifestyle and freedom offered by the Chery Tiggo 7 CSH

Claim: More than a tank, it's a life

Media: Television, launch event, digital platforms, outdoor

Summary: Chery and Combi Buenos Aires launched the campaign 'More than a tank, it's a life' for the Tiggo 7 CSH, the brand's first plug-in hybrid SUV in Argentina. Instead of merely showcasing the vehicle's 1,200 km range, the campaign focuses on the experiences and life moments enabled by this technology, emphasizing freedom and time saved for its users. Directed by Tomás Coste, the campaign is part of a trilogy linking different family stories across the Chery Super Hybrid portfolio.

Campaign Diaries

No Brand Diaries found.

advertising automotive Hybrid SUV