RAISED BY SWEETS

Brand
COLGATE STRONG TEETH
Entrant Agency
BRAND DAVID COMMUNICATIONS
Category
Film
Festival & Year
Cannes Lions (2026)

Case Study Details

For generations, Colgate has been an integral part of every Indian family, protecting them and their precious smiles. This is the story of one such family, where sweets aren’t just an occasional treat but an everyday affair. Meet the Anandam Sweets family with a legacy of 125 years.

Presentation Board

EATING SWE a ail rE eg ne

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