Campaign Diaries
Why is LG Electronics creating a K-pop group?
Source: https://www.marketing-interactive.com/why-is-lg-electronics-creating-a-k-pop-group
Goal: To promote the latest washer-dryer through an innovative K-pop group.
Media: Digital screens, Instagram
Summary: LG Electronics has created a K-pop-style girl group called AI-DOL to promote its latest washer-dryer. The group consists of five members, each representing a key feature of the appliance, and they adopt a 'Neo Y2K' concept. AI-DOL has released a song, 'I WASH,' which became popular on Instagram. The campaign aims to engage consumers in a novel way with a familiar product.
Campaign Diaries
No Brand Diaries found.
stc tv, LG Electronics elevate entertainment experience across Saudi, Kuwait and Bahrain
Goal: Elevate home entertainment experience
Claim: Premium, customer-centric home entertainment experiences
Media: Digital streaming and broadcasting service
Summary: LG Electronics has partnered with stc tv to enhance home entertainment for users in Saudi Arabia, Kuwait, and Bahrain. This collaboration integrates LG's webOS platform with stc tv’s content offerings, allowing users to access stc tv directly from their LG Smart TV. New subscribers can enjoy a complimentary 3-month subscription, reflecting LG's commitment to providing a superior entertainment experience in the growing GCC smart TV market.
Campaign Diaries
No Brand Diaries found.
LG calculated how many years are spent on invisible obligations
Goal: To show how household technology can take over some daily decisions and reduce mental burden
Claim: Free up your mind
Summary: LG Electronics has launched a global campaign, 'Free up your mind', focusing on how household technology can alleviate the mental load of daily tasks. Research indicates this burden equates to 87 days a year for people in the US, UK, and Australia. The campaign features a main film showcasing a family taking a break from household chores to enjoy time together, alongside product-specific videos explaining automation features, and an interactive self-assessment tool for users to gauge their mental overload.
Campaign Diaries
No Brand Diaries found.
