BANNO KI RASM

Banno ki Rasm, Medanta's impactful breast cancer awareness campaign under the “Jaanta Hai Medanta” initiative, cleverly reimagines monthly self-breast examination as a cherished cultural "rasm" of self-love, strength, and generational care, rather than a clinical chore. Collaborating with creative agency a-tom., Medanta produced a heartfelt film depicting women joyfully passing down the simple self-exam to a young girl which was choreographed by Nickita Kumar. Marketing centered on emotional storytelling, cultural resonance, empowerment, and destigmatization, shifting from taboo to celebration of self-care. It successfully normalized breast health discussions and positioned Medanta as an empathetic leader in cancer awareness. Save this for your next creative block 💡 banno ki rasm, medanta, breast cancer, cancer awareness, jaanta hai medanta, breast cancer campaign, women's health, cancer prevention, early detection, medical awareness, healthcare, health campaign, medanta hospital, banno, cancer fight, breast health, women cancer, medical campaign, oncology, cancer support Follow @TheAd_Decoder for more creative marketing ads Day 104 of finding Good Ads for you so you don't have to @finding_goodads 𝗶𝘀 𝗮 𝗰𝗮𝗿𝗲𝗳𝘂𝗹𝗹𝘆 𝗵𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗰𝘂𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗱𝘀 𝗳𝗿𝗼𝗺 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲. 𝗛𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗣𝘂𝘀𝗵 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮𝗱 𝗺𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! 📌 YouTube: https://www.youtube.com/@TheAd_Decoder/?sub_confirmation=1 📌 Instagram: https://instagram.com/finding_goodads 📌 Amazon Discount Coupons: https://amzn.to/4slk7ZU finding Good Ads for you, good ads, best ads, ad curation, advertising, marketing, ad makers, creative ads, global ads, ad lessons, advertising tips, marketing strategy, ad examples, award winning ads, commercial ads, video ads, brand advertising, advertising inspiration, ad showcase, marketing ads, advertising, good ads, ad examples, ad inspiration, marketing ideas, ad strategy, creative ads, best ads, ad analysis, digital marketing, advertising tips, marketing strategy, ad research, campaign ideas, ad trends, marketing inspiration, advertising examples