LOOK BEHIND YOU

ok “ EQUAL PARTS * SCARY AND FUNNY OUT THE CONNOR CRAZE The obsession around Connor Storrie, and his butt, was huge. Butno brand had stepped in to own the moment. So we took a universal phone fear - butt dialing - and turnedit into something much bigger with his help. OUR CHEEKY IDEA We made Connor's most talked about asset the central figure of a genre-bending horror film called "Look Behind You.” A film where the callisn’t coming from inside the house, but rather, inside his back pocket. Because when you're on the best network, even your butt can keep you connected. HOW WE PULLEDIT OFF Working with Nia DaCosta and incredible production partners, we created a 4.5 minute horror film that leaned fully ito the horror genre with every twist, jump scare, and sound effect. All eading to our Verizon butt dial twist. And reinforcing Verizon’s role in keeping Connor connected the whole time. And the film didn't just get watched. It got rewatched, memed, sharedand obsessed over - making it Verizon's fastest engaging campaign ever. po O 20.7X ff 8+PTSINBEST 91% POSITIVE 78.5 MILLION ENGAGEMENT NETWORK PERCEPTIONS SOCIAL SENTIMENT VIEWS ELLE EQ VMAGAZNE //olljood Te@NOGLE OUT DEADLINE ADWEK WArieTY COSMOPOLITAN fANGORIA) AdAge x8 Bustle BAZAR