NOT JUST FOR WALKING (FEATURING CHARLES MELTON)

Brand
COACH
Entrant Agency
MARCEL
Category
Film Craft
Festival & Year
Cannes Lions (2026)

Case Study Details

Coach today announces the release of a new chapter in its Soho Sneaker campaign, “Not Just For Walking,” starring global ambassador and actor Charles Melton. Featuring a playful campaign film that nods to the tradition of Hollywood thrillers and an expressive portrait of Melton captured on set, this latest chapter extends the campaign in a new direction while underscoring the Soho Sneaker’s versatility as a vehicle for self-expression. This content also supports Coach’s brand purpose, the Courage to Be Real, a platform to inspire people to embrace all the facets of who they are with confidence. #SSILIFE #COACH

Presentation Board

COACH

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