OPERATION: MAKE PAMELA A HYYTIÄINEN
Brand
HELSINKI PARTNERS
Entrant Agency
UNITED IMAGINATIONS
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
A certain Pamela told Vogue Scandinavia she wants to reclaim her Finnish family name. We couldn't be happier to help a fellow Finn!
#welcomepamela
Presentation Board
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family name — also Hyytiginen.
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