Campaign Diaries
Find Your Ninth Sense with Garmin and Jiří Procházka
Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/garmin-jiri-prochazka-cesta-devateho-smyslu/
Goal: To encourage the public to find a balance between performance and recovery.
Claim: The real shift doesn't come from constantly pushing limits, but from recognizing when to push and when to slow down.
Summary: Garmin, in collaboration with MMA fighter Jiří Procházka, has launched the 'Path of the Ninth Sense' challenge, promoting a balance between performance and recovery. Participants can compete for Garmin fēnix 9 Pro watches through a series of nine tests until September 30, 2026. The campaign aims to connect the watch's capabilities with real-life lifestyle and the ambassador's authentic personality.
Campaign Diaries
No Brand Diaries found.
How I Stepped into a Tub of Ice Water: Garmin Launched fēnix 9 Through Experience and Challenge
Goal: To promote the new fēnix 9 watches through an experiential challenge
Claim: fēnix 9 as your ninth sense
Media: Instagram Stories
Summary: Garmin launched its new fēnix 9 watches through an experiential campaign titled 'The Journey of the Ninth Sense,' which combines performance, recovery, and data. As part of the launch, guests participated in physical challenges emphasizing cold exposure and maximum intensity workouts. The campaign aims to engage a broader audience by allowing participation without needing to own Garmin products.
Campaign Diaries
No Brand Diaries found.
