Campaign Diaries
Tokyo Tatemono’s 130th Anniversary Commercial: I Want to Create the Heart Mark of the Town
Source: https://www.advertimes.com/20260901/article555873/
Goal: To express the importance of heartfelt town building.
Claim: I want to create the heart mark of the town.
Media: Television
Summary: Tokyo Tatemono began airing a new commercial titled 'I Want to Create the Heart Mark of the Town' on August 31, featuring actor Satoshi Tsumabuki. The commercial highlights the company's dedication to heartfelt urban development as it celebrates its 130th anniversary on October 1. It showcases the essence of the company’s philosophy of not just building structures but also creating happiness and attachment among people. The story takes viewers back to 1896 as Tsumabuki explores Tokyo, posing the question of what is truly needed for town development, and it is accompanied by a theme song from artist AI. The commercial features around 130 cast members.
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