Campaign Diaries
Prague was flooded with the question ‘WHY LESS?’. The new campaign opens a debate on the future of Czech TV and Czech Radio
Goal: To engage the public in a debate about the future of public media funding
Claim: WHY LESS?
Media: Outdoor banners, posters, flyers, interactive website
Summary: A new campaign titled 'WHY LESS?' has appeared on over thirty locations in Prague, Brno, and other cities, prompting public discussion about the future of public media funding in the Czech Republic. The campaign features striking black and yellow banners with the central question, engaging the community and utilizing visual elements from popular television and radio formats. It also includes an interactive online component allowing users to express which content they wish to retain. The initiative aims to simplify complex issues surrounding media funding into a relatable consumer context.
Campaign Diaries
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