Campaign Diaries
Displaying 4 Campaigns for this Brand.
Czech Republic
VML Czechia Turns All 11 Nominations at Golden Drum into Awards
Brand: KitKat
Campaign: Censored Reality (Sensitive Content Exposed) and KitKat Break Billboards
Goal: To raise awareness about the reality of war-affected individuals and provide a break from traditional advertising.
Claim: Take a break, have a KitKat.
Media: Social media, billboards, microsite
Summary: VML Czechia won 11 awards at the Golden Drum festival, including gold, silver, and bronze accolades for campaigns supporting KitKat and Doctors Without Borders. The 'Censored Reality' campaign focused on exposing the harsh realities behind content labeled as sensitive, while 'KitKat Break Billboards' transformed empty advertising spaces into interactive experiences that encourage engagement with the brand.
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Published: October 17, 2026
🔒 Analysis Members Only
Croatia
KitKat Heist wins two Grand Prix at the Gerety Awards 2026
Brand: KitKat
Campaign: The KitKat heist
Source: https://www.media-marketing.com/vijesti/kitkat-heist-osvojio-dva-grand-prixa-na-gerety-awards-2026/
Goal: To engage the audience in a public conversation about a brand mishap.
Claim: Not applicable
Media: Public Relations
Summary: The KitKat Heist campaign by VML UK won two Grand Prix at the 2026 Gerety Awards, recognized for its innovative approach in engaging the audience through a brand mishap turned into communication and cultural conversation. It excelled in two PR categories, showcasing the ability to capture public attention without excess communication.
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Published: September 10, 2026
🔒 Analysis Members Only
New Zealand
2026 Gerety Awards winners announced
Brand: KitKat
Campaign: The KitKat heist
Source: https://stoppress.co.nz/awards/2026-gerety-awards-winners-announced/
Goal: To create a cultural conversation around the brand.
Summary: The 2026 Gerety Awards recognized outstanding advertising campaigns, including 'The KitKat heist', which exemplified creativity by transforming a brand incident into an engaging cultural conversation. The awards celebrated innovative work that earns attention rather than demands it.
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Published: September 9, 2026
🔒 Analysis Members Only
Italy
KitKat Brings Its ‘Break’ to the Track at the Monza GP with Dentsu
Brand: KitKat
Campaign: KitKat Break at Monza GP
Goal: Engage fans during the Formula 1 event
Claim: Have a Break, Have a KitKat
Media: Digital and social media
Summary: KitKat debuted at the Formula 1 Pirelli Gran Premio d'Italia by bringing its iconic 'Have a Break, Have a KitKat' theme both inside and outside the circuit. From September 3 to 6, the brand featured an engaging experience in the Fan Zone with a racing simulator, reaction game, photo opportunities, and tastings. Additionally, in the city center during 'Fuori GP,' KitKat set up the KitKat Break Zone, showcasing a large slot track where participants could compete for the best time. The campaign also involved digital content and creators to enhance the experience beyond the physical spaces.
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