THE NIPPLE SPONSORSHIP

Vaseline Verified tests viral hacks, rewards creators and turns the best ideas into products and global partnerships. Created by Ogilvy Singapore in 2025, the campaign began with beauty, home and sports tips from social media. Vaseline scientists recreated each use in a lab. Hacks that worked received the Vaseline Verified seal, while failed myths were marked unverified. The tests became short social videos. Partnerships with Cole Walliser and Flamin’ Hot took the idea into beauty and food. Outdoor ads corrected hacks that failed. In 2026, Vaseline Originals turned two creator beauty hacks into an All-In-One Primer and Highlighter Jelly and a Brow Tamer Jelly. The products launched on TikTok Shop in Thailand with creators Lauren Luke and Jen Chae. The first live drop sold out in under a minute, followed by a second sellout. Vaseline also expanded the platform into running through The Nipple Sponsorship. As Official Nipple Protector of the 2026 TCS London Marathon, it supplied products and opened Nip Stops along the route. The idea then reached running communities in several cities. The campaign won two Grand Prix and a Titanium Lion at Cannes Lions 2025. It added five Yellow and four Graphite Pencils at D&AD 2026, plus recognition at The One Show and the Clio Awards. Vaseline Verified continues to turn community behaviour into tested advice, products and experiences. Campaign: Vaseline Verified Brand: Vaseline / Unilever Agencies: Ogilvy Singapore, UK, South Africa and US Market: Global Year: 2025 onwards Discover more advertising worth remembering. Website: https://thebestofads.com/ Instagram: https://www.instagram.com/thebestofads/ LinkedIn: https://www.linkedin.com/company/the-best-of-advertising X: https://x.com/thebestofads_ Threads: https://www.threads.com/@thebestofads Subscribe to The Best of Ads for remarkable campaigns, advertising case studies and creative work from around the world. #Advertising #Vaseline #TheBestOfAds