Hrvatski Telekom

Campaign Diaries

Croatia

From the Winning Idea: On the Trail of Lost Pets

Brand: Hrvatski Telekom

Campaign: HT GPS locator – so you always know where your pet is

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-na-tragu-izgubljenih-ljubimaca/

Goal: To provide peace of mind to pet owners about the whereabouts of their pets.

Claim: The GPS locator helps you know where your pet is.

Media: Billboard

Summary: The campaign involved a specialized billboard designed to attract lost dogs by emitting the scent of dog food, positioned strategically near a popular dog-walking area in Zagreb. It aimed to highlight the importance of the HT GPS locator, promoting emotional connection and deeper engagement with pet owners by addressing the real concern of losing a pet.

Campaign Diaries

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Croatia

From Winning Ideas: Tabloid as a Guide Through the Digital World

Brand: Hrvatski Telekom

Campaign: Moja veza

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-tabloid-kao-vodic-kroz-digitalni-svijet/

Goal: To educate older generations about technology in a relatable way

Media: tabloid

Summary: The campaign 'Moja veza' by Hrvatski Telekom and Imago Ogilvy addresses the problem of digital exclusion among older generations by using a tabloid format to engage readers with relatable content that subtly incorporates technology education. This approach aims to overcome the reluctance of older adults to admit their lack of knowledge about technology.

Campaign Diaries

No Brand Diaries found.

digital education tabloid format technology for seniors

Croatia