Campaign Diaries
Boots Brings Its Bag to Life with OOH Media First in Dundrum
Source: https://www.adworld.ie/2026/10/09/boots-brings-its-bag-to-life-with-ooh-media-first-in-dundrum/
Goal: Engage consumers at key moments along the path to purchase
Claim: Give It Some Boots
Media: Out of Home (OOH), programmatic digital OOH, AV, Audio, social activity
Summary: Boots Ireland has launched an innovative Out of Home (OOH) campaign titled 'Give It Some Boots', featuring a striking giant shopping bag installation at Dundrum Town Centre. This campaign combines special builds and programmatic placements to engage consumers at pivotal shopping moments, driving foot traffic to the flagship store while being supported by various media channels.
Campaign Diaries
No Brand Diaries found.
Boots ads mark life’s ‘brutiful’ moments
Source: https://marketing.ie/boots-ads-mark-lifes-brutiful-moments/
Goal: Encouraging consumers to have confidence in navigating life's moments
Claim: Celebrate life's 'brutiful' moments
Media: cinema, digital OOH, social, in-store, online, TV
Summary: Boots has launched a new campaign called 'Give it Some Boots', which aims to encourage consumers to confidently experience life's beautiful and brutal moments with Boots' expertise. The campaign includes various media channels and features a series of films depicting different life stages and challenges, concluding with a dance sequence set to a classic song.
Campaign Diaries
No Brand Diaries found.
Boots urges people to ‘give it some’ in new brand platform
Summary: Boots has launched a new brand platform titled 'give it some', developed by the agency WPP.
Campaign Diaries
No Brand Diaries found.
