Campaign Diaries
Ads on Pads expands to Australia with Swisse as first advertiser
Source: https://stoppress.co.nz/news/ads-on-pads-expands-to-australia-with-swisse-as-first-advertiser/
Goal: Encourage advocacy and awareness for women’s health issues
Media: LinkedIn and product packaging
Summary: Ads on Pads, a Kiwi social enterprise, has launched in Australia, partnering with wellness brand Swisse for its 'We are hysterical' campaign aimed at raising awareness for women’s health issues such as endometriosis, PMS, and menopause. This initiative expands their reach, having previously operated in New Zealand, and features unique artworks on period product packaging to inform and engage the audience. Swisse's marketing director emphasizes their commitment to practical support for women's health as a driving force behind this partnership.
Campaign Diaries
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