Campaign Diaries
Rubberduck Launches First National Campaign for Topline
Source: https://www.adworld.ie/2026/09/11/rubberduck-launches-first-national-campaign-for-topline/
Goal: Increase awareness of the scale and heritage of Topline while retaining local identity.
Claim: Everything Changes
Media: TV, VOD, YouTube, radio, digital audio, print, display
Summary: Rubberduck has launched Topline's first national campaign, titled 'We’re Behind Your Project', which aims to enhance awareness of the organization’s heritage and scale while emphasizing the local identity of its member merchants. The campaign centers around a film that showcases over fifty years of Irish life and highlights Topline's continuous support for construction and DIY activities. Additional humorous radio ads and print executions featuring miniature construction scenes complement the campaign.
Campaign Diaries
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