Thompson Spencer

Campaign Diaries

New Zealand

The golden thread: Building brands when the algorithm is listening

Campaign: The golden thread: Building brands when the algorithm is listening

Source: https://stoppress.co.nz/events/thompson-spencer-tracksuit-google-event-examines-ai-impact-on-brand-discovery/

Goal: To discuss how AI impacts brand discovery and marketing strategies

Claim: If the algorithm is listening, what is it hearing about your brand?

Media: Presentations, panel discussions, audience Q&A

Summary: Thompson Spencer, Tracksuit, and Google are hosting an event titled 'The golden thread: Building brands when the algorithm is listening' to explore how AI and algorithms influence brand discovery. Scheduled for October 7 in Auckland, the event will feature various presentations and discussions aimed at helping marketers understand the evolving landscape brought about by AI. Industry leaders will share insights on the importance of brand consistency across various channels and how to navigate the changing dynamics of brand marketing in the age of AI.

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