Campaign Diaries
Homevalue Rolls Out First Ever National Campaign
Source: https://www.adworld.ie/2026/10/02/goosebump-rolls-out-first-ever-national-campaign-for-homevalue/
Goal: Position Homevalue as a destination for DIYers and professional tradespeople.
Claim: Homevalue: your local expert ready to help.
Media: radio, video-on-demand, social media
Summary: Homevalue has launched its first national brand campaign titled 'Welcome to the Family', created by agency goosebump. The campaign aims to unify its locally run stores under one identity and positions Homevalue as an expert resource for DIY enthusiasts and professionals. It features relatable DIY scenarios to alleviate common customer uncertainties, promoting the retailer's vast network of knowledge. The campaign is being rolled out nationally through various media channels including radio, video-on-demand, and social media.
Campaign Diaries
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