Campaign Diaries
Swedbank’s Johan Bryngelson Named Sweden’s Best Marketing Manager
Source: https://www.resume.se/marknadsforing/tavling/swedbank-bryter-digitalbankernas-dominans/
Goal: To enhance the bank's reputation and appeal to younger demographics
Claim: A combination of smart digital solutions with accessibility, security, and trust
Media: Outdoor and digital media
Summary: Johan Bryngelson, the marketing chief of Swedbank, has been awarded Sweden's best marketing manager for the first time, following a campaign that enhanced the bank's reputation across various attributes evaluated by Xtreme Insight. The campaign aimed to improve Swedbank's customer perception through creative collaborations and shorter wait times for phone support, ultimately positioning the bank as a preferred choice among customers.
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