THE SLOOOWEST VENDING MACHINE IN THE WORLD
Brand
KITKAT
Entrant Agency
VML
Category
Design
Award
Shortlist
Festival & Year
Cannes Lions (2026)
Case Study Details
India’s shortlist tally at Cannes Lions 2026 has reached 18, with VML India earning a shortlist in the Brand Experience & Activation category for KitKat’s ‘The Slooowest Vending Machine in the World’.
The campaign added to India’s growing presence at the festival, while no Indian entries were shortlisted in Creative Data.
As Cannes Lions 2026 gets underway, Indian agencies remain in contention across multiple categories, including Audio & Radio, Creative Brand, Health & Wellness, Pharma, and Print & Publishing.
[ Cannes Lions 2026, VML India, KitKat, The Slooowest Vending Machine in the World, Brand Experience and Activation, Cannes Shortlist, Creative Advertising, Indian Agencies, Advertising Awards, Creative Excellence, Marketing Innovation, Global Advertising, Cannes Festival, Adtribe ]
Presentation Board
“A mindful break moment” “Challenges the culture of immediacy” “ A Ss Cc e n i Cc '@) r e a k ” “Turns breaks into an experience” “A meaningful pause”
TEoTER PANS TAXI APES 28dailyhunt
THE SITUATION TODAY
che!
PRESENTS
The
slooowest
vending
machine
in the
world
A vending machine that dispenses a break. Literally!
India Is moving ata relentless pace.
Deadlines can't wait. Notifications never stop.
And neither do we. We walk faster. We work
faster. And with contactless payments, we even
buy faster. As a result. breaks have become
shorter, less mindful, and almost non-existent.
THE BREAK
in a world built for speed, KitKat created the
Slooowest Vending Machine in the World.
They placed it in the heart of one of India’s busiest
business districts in Hyderabad. Most vending
machines take seconds to dispense a product.
This one took three minutes. Not to frustrate
people, but to make them pause. As each Kitkat
slowly moved through a captivating world of trains,
boats, and ferris wheels, something unexpected
happened. People stopped rushing, stayed,
watched, put their phones away and, for
three uninterrupted minutes, finally took a break.
