APPLE TV REBRAND
Brand
APPLE
Entrant Agency
TBWAMEDIA ARTS LAB
Category
Design
Award
Grand Prix
Festival & Year
Cannes Lions (2026)
Case Study Details
Apple iPhone, "Privacy on iPhone: Safari Helps Block Data Trackers" (2026)
Song: Hårga-Låten by zero8
Presentation Board
The Apple TV Rebrand
An ode to cinema
Built by hand
Sculpted in glass
Apple TV+ had the highest-rated original programs in streaming four years
running, but the brand wasn't getting the credit. The rebrand doubled down
on craft, building a system as intentional and cinematic as the shows and
films it introduces. A glass-sculpted mnemonic. 8 transparent materials
tested. 150 hours of R&D. 2 cut fingers and 3 broken glass logos.
