BMW “HEART OF JOY”

Brand
BMW
Entrant Agency
JUNG VON MATT
Category
Film Craft
Festival & Year
Cannes Lions (2026)

Case Study Details

Introducing the BMW Heart of Joy control unit. Synchronizing numerous vehicle systems to offer 10 times the efficiency, it provides an incredible experience that only the Neue Klasse can. Subscribe now: https://www.youtube.com/channel/UC2ePOVK4k0xokezfrZrRdiQ Follow BMW Canada for the latest in electric vehicles and sustainable mobility: Facebook: https://www.facebook.com/BMWCanada Instagram: https://www.instagram.com/BMWCanada TikTok: https://www.tiktok.com/@bmwcanada #BMW #HeartofJoy #NeueKlasse #BMWTechnology

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