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Displaying 1 Campaigns tagged with "90s-style"
Czech Republic
Gap Leans on Nostalgia. With Hailey Bieber, It Presents a New Denim Collection and Campaign
Goal: To celebrate nostalgia and the 90s fashion through a denim collection
Media: Television, Online
Summary: Gap has launched a limited denim collection called The Hailey Jean in collaboration with Hailey Bieber, inspired by the relaxed styles of the 90s. The campaign, created with agency Bolded, features a nostalgic aesthetic that links contemporary views on fashion with references to 1996, the year Bieber was born, and includes nostalgic music from The Cranberries. It offers two variations of the jean, available in six colors online.