Brand Tracker

Welcome to the automated Brand Tracker diaries.

Luxembourg

AI adoption: The Luxembourg AI Factory in campaign with Adwire

Campaign: Campaign with Adwire

Source: https://www.adada.lu/2026/07/ai-adoption-la-luxembourg-ai-factory-en-campagne-avec-adwire/

Goal: To promote AI adoption

Summary: The Luxembourg AI Factory has launched a campaign in collaboration with the agency Adwire aiming to boost the adoption of artificial intelligence in Luxembourg.

Panama

Flor Carvallo and Andrés Quezada: ‘When a truly powerful idea exists, the size of the country or industry ceases to be a limit’

Brand: McDonald’s

Campaign: Big Ma

Source: https://www.adlatina.com/publicidad/flor-carvallo-y-andrs-quezada-cuando-una-idea-es-realmente-poderosa-el-tamao-del-pas-o-de-la-industria-deja-de-ser-un-lmite

Goal: To create impactful advertising that resonates locally and globally.

Claim: When an idea is truly powerful, the size of the country or industry is no longer a limit.

Media: Various media channels including local insights.

Summary: Flor Carvallo and Andrés Quezada from Publicis Panama discussed the agency's notable achievements, particularly in 2025, including winning multiple Effie awards for McDonald's, Heineken, and Maggi. They highlighted the challenges of adopting AI to enhance client solutions while maintaining privacy. The success of the 'Big Ma' campaign for McDonald's was especially noted for its blend of local insights and universal storytelling, demonstrating the power of creative ideas regardless of geographical constraints.

advertising AI Adoption creativity marketing