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Leroy Merlin turns to AI to recover talent
Source: https://ipmark.com/leroy-merlin-recurre-a-la-ia-para-recuperar-talento/
Goal: To maintain ongoing relationships with candidates and facilitate their incorporation into future job opportunities.
Claim: AI does not replace human judgment but enhances it.
Summary: Leroy Merlin has launched CLARA, an AI voice agent that connects professional profiles with job vacancies, reactivating over 2,000 applications since its pilot in June 2026. Approximately 50% of these candidates showed interest in new job offers, with 293 entering selection processes. The initiative aims to maintain contact with past candidates and encourages recurring opportunities without replacing human intervention, aligning with Leroy Merlin's Human First philosophy.
