Brand Tracker

Welcome to the automated Brand Tracker diaries.

Spain

Leroy Merlin turns to AI to recover talent

Campaign: CLARA – AI Talent Recovery

Source: https://ipmark.com/leroy-merlin-recurre-a-la-ia-para-recuperar-talento/

Goal: To maintain ongoing relationships with candidates and facilitate their incorporation into future job opportunities.

Claim: AI does not replace human judgment but enhances it.

Summary: Leroy Merlin has launched CLARA, an AI voice agent that connects professional profiles with job vacancies, reactivating over 2,000 applications since its pilot in June 2026. Approximately 50% of these candidates showed interest in new job offers, with 293 entering selection processes. The initiative aims to maintain contact with past candidates and encourages recurring opportunities without replacing human intervention, aligning with Leroy Merlin's Human First philosophy.

Uruguay

Randstad opens a new office in Zonamérica after three years of growth in Uruguay

Brand: Randstad

Campaign: Opening of the new office in Zonamérica

Source: https://infonegocios.biz/plus/randstad-abre-una-nueva-oficina-en-zonamerica-tras-tres-anos-de-crecimiento-en-uruguay

Goal: To expand operations and respond to talent demand in Zonamérica.

Claim: Human factor and professionalism are Randstad's differentiators.

Media: Event and panel discussions

Summary: Randstad has opened a new office in Zonamérica, responding to its growth in Uruguay and the demand for talent in the country's largest business and technology park. The inauguration included an exclusive event discussing talent, competitiveness, and the future of work in Uruguay, featuring business leaders and Randstad executives. The new office aims to strengthen relationships with existing clients and enhance recruitment services.

business expansion human resources talent management