Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

PepsiCo is conducting a review of AI-based marketing transformation

Brand: PepsiCo

Campaign: Global Marketing Transformation Review

Source: https://www.adlatina.com/publicidad/pepsico-esta-llevando-a-cabo-una-revisin-de-la-transformacin-del-marketing-basada-en-ia

Goal: To develop PepsiCo's AI capabilities for more effective marketing operations

Summary: PepsiCo is conducting a global review focused on transforming its marketing through artificial intelligence. Major agencies and consultants, including Omnicom, Accenture, Deloitte, and Publicis Groupe, have been invited to submit proposals. The review aims to enhance PepsiCo's AI capabilities and improve the efficiency of its marketing operations.

France

Google’s Marketing Chief Twohill at Cannes: ‘I Am Concerned That Women Will Fall Behind in the AI Transformation’

Brand: Google

Campaign: Winning the AI Discovery Era: Marketing To Minds and Machines

Source: https://www.markkinointiuutiset.fi/artikkelit/googlen-markkinointijohtaja-twohill-cannesissa-olen-huolissani-etta-naiset-jaavat-jalkeen-tekoalymurroksessa

Goal: Encourage women's involvement in the AI transformation.

Claim: Women must be encouraged to take part in the technological change.

Summary: During the Cannes Lions Festival, a panel discussion was held on how businesses should adapt to an AI-driven world. Google's marketing chief, Lorraine Twohill, expressed concern that women may fall behind in the AI transformation and emphasized the need for organizations to actively support capable team members. The discussion highlighted the crucial impact of AI changes across the industry and the importance of women's involvement.

AI transformation Cannes Lions marketing women empowerment