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Displaying 1 Campaigns tagged with "ai-transformation"

France

Google’s Marketing Chief Twohill at Cannes: ‘I Am Concerned That Women Will Fall Behind in the AI Transformation’

Brand: Google

Campaign: Winning the AI Discovery Era: Marketing To Minds and Machines

Source: https://www.markkinointiuutiset.fi/artikkelit/googlen-markkinointijohtaja-twohill-cannesissa-olen-huolissani-etta-naiset-jaavat-jalkeen-tekoalymurroksessa

Goal: Encourage women's involvement in the AI transformation.

Claim: Women must be encouraged to take part in the technological change.

Summary: During the Cannes Lions Festival, a panel discussion was held on how businesses should adapt to an AI-driven world. Google's marketing chief, Lorraine Twohill, expressed concern that women may fall behind in the AI transformation and emphasized the need for organizations to actively support capable team members. The discussion highlighted the crucial impact of AI changes across the industry and the importance of women's involvement.