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Cartoon Network MENA brings Adventure Time to Dubai
Source: https://campaignme.com/cartoon-network-mena-adventure-time-museum-of-candy/
Goal: Extend audience engagement beyond on-air programming
Media: Social media, YouTube, digital out-of-home advertising
Summary: Cartoon Network MENA launched an experiential activation at the Museum of Candy in Dubai to promote 'Adventure Time: Side Quests.' The activation transformed the venue into a part of the show's universe, featuring character installations and interactive experiences aimed at engaging both new viewers and longtime fans. The campaign included a four-week promotional buildup, social media engagement, and influencer partnerships, which resulted in significant media interactions and attendance at the event.
