UTRECHT ENERGIZED
Brand
RENAULT
Entrant Agency
PUBLICIS
Category
Creative B2B
Award
Gold
Festival & Year
Cannes Lions (2026)
Case Study Details
Renault, MyWheels, We Drive Solar en gemeente Utrecht laten elektrische deelauto’s stroom terugleveren om netcongestie tegen te gaan.
De PR-aanpak voor het project en de unieke samenwerking tussen MyWheels, Renault, We Drive Solar en de Gemeente Utrecht was gericht op maximale media-impact, met twee strategische PR-momenten: de aankondiging in november 2024 en het event Utrecht energized op 4 juni 2025.
De inzet van alle partners en ondersteunende bureaus resulteerde in ruim 300 publicaties wereldwijd: van uitgebreide artikelen in onder meer RTL Nieuws, NRC, FD en AD tot internationale aandacht van onder andere Politico en Euronews.
Het project werd geleid door Renault Nederland, met ondersteuning van de partners en bureaus:
Video: Publicis
Event: Carbon Events
Content: N11
Fotografie: Jeffrey van der Vaart
PR: Crisp PR & Communicatie, in opdracht van MyWheels
Presentation Board
"RENAULT'S CHARGING TECHNOLOGY WILL HELP SMOOTH.
QUT PEAKS IN ELECTRICITY CONSUMPTION"
LesEchos
“T'S AWIN-WIN-WIN.THE GRD STAYS STABLE “RENAULT AND THE CITY OF UTRECHT LAUNCH EUROPE'S “RENAULT AND MYWHEELS USE
AND THE PLANET BREATHES EASIER” FIRST V2G ENABLED CAR-SHARING SERVICE" ELECTRIC CARS AS SUPER BATTERIES"
i BUSINESS
Forbes Automotive World sUSINESS
PERSE
«ener ized
“with thisinitiative, we're showing how shared
mobility and smart technology can work
jether to accelerate the energy transition”
EVAOOSTERS - ALDERMAN UTRECHT
e ENVIRONMENT AND EMISSION-FREE MOBILITY
°
e
Background é
Inthe Netherlands, the power gridis under pressure: Renault launches Utrecht Energized, > Renault MyWheels, and We Drive Solar collaborate tolaunch the project
during the day, we generate too much sustainable ‘an innovative project that Usesa fleet | With 500 shored’Renault 5 vehicles across the city of Utrecht. city where over
‘energy through solar panels and wind turbines, of 500 shared cars to help balar 190,000 households and businesses are directly affected by grid congestion.
while in the evening, demand becomes too high: the power grid in Utrecht, The cars re located in both central and underserved neighborhoods to ensure
This imbalance increases the risk of outages ‘equal access. Together, the fleet provides the needed flexibility in the Utrecht
and even delays new housing projects in cities, The 52kWh batteries in the cars connect region to shift solar and wind energy from day to night.
like Utrecht to the grid and can either charge or discharge
based on real-time energy demand,
The new Renault 5 is equipped with Vehicle-to-Grid helping Utrecht become the first city 190,000 500 7M 100.000 WE DRIVE StXLAR myuwheels
(V26) technology, allowing the car not only to charge, in the world with a large-scale bidirectional households benefiting
but also to return energy to the grid when needed, car-sharing network.
kWh returned
cars the coming
tothegrid
fromastabilisedenergy grid months
