Brand Tracker

Welcome to the automated Brand Tracker diaries.

Displaying 1 Campaigns tagged with "athletes"

Global

Under Armour Chooses François Arnaud as Global Brand Ambassador

Campaign: For When It’s Hot

Source: https://brand-news.it/brand/persona/abbigliamento/under-armour-sceglie-come-global-brand-ambassador-francois-arnaud-heated-rivalry/

Goal: Promote Under Armour's HeatGear line and embody the spirit of modern athletes.

Media: Film

Summary: François Arnaud, star of the series 'Heated Rivalry', is the new global brand ambassador for Under Armour and leads the 'For When It’s Hot' campaign, showcasing the HeatGear line. The campaign aims to connect with modern athletes through authenticity and confidence, with Arnaud embodying these values. Launched globally during the warmest week of the year in North America, it focuses on the strong link between sports and culture.