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From 17,000 Retinol Posts to a New Neutrogena Platform
Source: https://www.media-marketing.com/vijesti/od-17-000-objava-o-retinolu-do-nove-neutrogenine-platforme/
Goal: To challenge skincare myths and provide effective retinol solutions without irritation.
Claim: Visible results do not have to mean uncomfortable experiences.
Media: Social media, influencer collaborations, and live events.
Summary: Neutrogena's new campaign, 'Break the Rules', addresses common skincare myths surrounding retinol use, emphasizing that visible results can be achieved without discomfort. The campaign leverages social media discussions and aims to reposition dermatological advice into accessible, science-based solutions with the introduction of their Rapid Wrinkle Repair Retinol Regenerating Cream. It also includes partnerships with content creators and will extend to festival sponsorships.