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Displaying 1 Campaigns tagged with "brand-revitalization"
USA
How Dum Dums owner Spangler created a candy empire built on nostalgia
Source: https://www.marketingdive.com/news/Spangler-nostalgia-candy-dum-dums-sweethearts/825762/
Goal: To refresh the Bit-O-Honey brand and increase sales
Claim: Restoring Bit-O-Honey to its original recipe has kept people coming back for more
Summary: Spangler Candy Company has successfully revitalized its nostalgic candy brands like Bit-O-Honey through careful restoration and strategic marketing, leading to a significant sales increase. The company focuses on maintaining the legacy and history of its brands, with an emphasis on appealing to adult consumers while staying true to the original recipes.