Campaign Diaries
Displaying 1 Campaigns for this Brand.
USA
How Dum Dums owner Spangler created a candy empire built on nostalgia
Source: https://www.marketingdive.com/news/Spangler-nostalgia-candy-dum-dums-sweethearts/825762/
Goal: To refresh the Bit-O-Honey brand and increase sales
Claim: Restoring Bit-O-Honey to its original recipe has kept people coming back for more
Summary: Spangler Candy Company has successfully revitalized its nostalgic candy brands like Bit-O-Honey through careful restoration and strategic marketing, leading to a significant sales increase. The company focuses on maintaining the legacy and history of its brands, with an emphasis on appealing to adult consumers while staying true to the original recipes.
Campaign Diaries
No Brand Diaries found.